Sustainability (as advanced page)
More taste, less waste (hero description)
MORE TASTE, LESS WASTE
Our concept More Taste, Less Waste is our way of talking about our sustainability goals and ambitions that will lead us to become the first zero-waste aquavit by 2030. But it’s also our way to ensure you that even though we’re working towards zero waste, we will always keep our original and traditional Sundsvall crafted OP taste.
TODAY ONLY 4,2 % OF OUR PRODUCTION ENDS UP AS WASTE. SPEAKING AQUAVIT LANGUAGE, WE’RE ONLY A COUPLE OF DROPS FROM ZERO. THE WASTE CONSISTS OF MAINLY PACKAGING MATERIALS AND THE SPICES USED IN DISTILLATION.